Patricia Butler setup Butlers Family Farm to provide people with the option of purchasing 100% organic food. Her pigs, chickens and turkeys are reared in small groups — leading a natural life with constant access to fresh grass. She wanted an identity that ensured people understood that her products were fresh, healthy, organic and bursting with flavour. The old style stamp logo is a hat-tip to the old style approach that Patricia uses on the farm.
While the greens provide a freshness to the overall identity and contrast well with the raw meat. Product labels were designed to be filled in with marker adding to that hands-on, low production appeal. Butlers Family Farm now stock many of the award winning restaurants in the south east.